Our Mission
Homemade Happiness
We make your favorite foods better tasting and better for you.
Our mission is deeply personal. Our founders, Mark and Philip, both lost their dads early to heart disease. That shared experience drives our commitment to creating clean comfort foods that support better living — while increasing the joy and flavor that food brings to our lives. We want to help families eat better with less effort and make everyday meals happier occasions.
Food has a powerful emotional pull. The flavors we grew up on are tied to comfort, family, and nostalgia — they’re often where our happiest memories live. Homemade Happiness is about capturing that feeling conveniently while reimagining those foods for how we want to eat today. We use premium, clean ingredients and chef crafted recipes to improve the nutritional profile without compromising on flavor. We remove preservatives and manufacturing agents, increase protein where it counts, and reduce saturated fat and sugar. And instead of relying on additives, we use the freezer — nature’s pause button — to lock in freshness and flavor at their peak.
Our food is designed to be restaurant quality yet conveniently available at home. For example we purposefully par-cook our dough so that it can be finished at home for that fresh bakery bite. Few things taste better than freshly baked bread goods and we want to help you re-create that experience at home. Balancing fresh taste and convenience matters to us. We typically present multiple ways to cook food items to accommodate your busy schedules. We highlight what we think is the preferred method. For example, our general suggestion on quesadillas is to pan crisp. The dough perfectly browns and crisps to create a wonderful textual contrast between outside crispy and warm gooey inside.
We also believe food education starts at home. By reading nutritional labels and questioning outdated food norms, sharing what we learn, and being transparent about ingredients, we make it easier for people to understand what’s in their food and why it matters. Through honest conversations and a growing community that loves digging into these topics, we aim to give families the confidence to make choices that truly serve them. We are in the early stages of a dramatic shift in eating habits and want to positively impact millions of people's lives through great food and supporting education.
